![]() hoped folks would be willing to pay for a guaranteed "no ad zone." More ads or no ads: Consumer's annoyance levels with the avalanche of online advertising (especially pop-ups) were rising rapidly. The team knew the key to success lay in strongly differentiating the paid and free content offerings. How do you sell subscriptions when your content has to compete against free Internet search engines, not to mention against Encarta and the AOL Worldbook? ![]() The team returned again to the idea of charging for site access. However, by 2001 it became clear being a free portal was not the road to riches. "Our free site got us lots of attention and visitors." It also carried lots of ads, plus the site generated some ancillary revenues from Britannica's linked online store. ![]() VP Sales & Marketing, Patti Ginnis.įor a while it worked. "We were trying to be a portal, like everyone else," says Sr. After a first stab at a paid site ('95 to '99), went for the dot-com boom's mirage of profiting from online advertising by becoming a 100% free content site. ![]()
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